Description
In this book, you’ll find a comprehensive guide to embark on the entrepreneurship journey. If you are thinking about embarking on this journey, you will find this book quite useful. It aims to provide practical insights, actionable advice, and valuable tips to help you navigate the complexities of building and managing your own business. This book covers everything from crafting a business plan to marketing strategies, from financial management to overcoming challenges.
I hope you find the information within these pages inspiring, empowering, and instrumental in your entrepreneurial endeavours. Here’s to your success!
TABLE OF CONTENTS
Introduction Who will benefit from this book
Section 1 Getting Started
Entrepreneurial Characteristics
Getting Organised
Business Ideas
Business Ideas II
Choosing a Business Structure
Registration
Interested In Operating A Franchise?
Buying an Existing Business
Section 2 Skills Required for Operating a Business
Marketing & Market Research
Marketing
Product
Price
Place
Promotion
Identifying Your Market
Promotional Mix
Online Marketing
Market Feasibility
Record Keeping
Costs and Pricing
Management Responsibilities and Skills
Leadership
Business Goals
Time Management
Starting and Running Your Own Business
5Employee Relation
E- Commerce
Sales Forecast
Section 3 Challenges Faced by Small Businesses
Decision Making
Determining Location
Creating an Image
Financing: Sources of Capital
Writing A Business Plan
The S.W.O.T. Analysis
Seasonality
Demand
Enhancing Business Competitiveness
Quality Control
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